When you submerge yourself into blogging world, you find yourself overwhelmed with millions of things you need for blogging. It is hard to count the number of themes, tools and plugins available for WordPress blogs.
I found myself looking at all these tools and thinking to myself, how in the world would I ever find out which plugin and tool is valuable for me and which one is not. Which one is going to eat up my resources and which one will make them efficient …… so many choices, so many questions!
If you blog, you are aware of the importance of building and growing an email list. New and returning visitors are very critical to the success of your blog.
If you do not have returning visitors, chances are they are not finding your website and content very appealing. If you think your website looks absolutely stunning, then you are not making enough effort to make them come back to your virtual space.
You can overcome this hurdle by building an email list (*). This is the way for you to connect to your audience at a personal level. You can send them tips and tricks every now and then.
Let them know about special discount you have going on or an event that would be beneficial for them. An email list can prove to be such a powerful tool for your blog.
Optinmonster (*) is one such tool that helps build your email list in a non intrusive way. It allows you to convert your abandoning visitors into email subscribers by letting you create professionally designed optin forms without you having to write a single line of strenuous code.
Outstanding Features of Optinmonster
If you are not a coder, no worries. The drag & drop builder lets you to create beautiful optin forms that are optimized for highest conversion rates.
Multiple Form Types.
You can setup form types as per your blog requirements. Lightbox popups, floating bars, slide-ins and sidebar forms are some of the types that are most popular. I use all of these on different spots on my blog.
Exit Intent Technology.
This is one of the great features that helps convert my visitors into email subscribers. This tool detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave. How cool is that!
A/B Split Testing.
You can test different designs, headlines, content, and see what works. A/B testing is very important for your ideas to increase conversions.
Built In Analytics.
I love this feature because I can get the stats that matter and take action. I can examine which optin forms are performing the best and improve accordingly.
Individual Page Level Targeting.
I am able to show targeted messages on specific pages or categories to build a hyper targeted and segmented email list. This helps me when I send out newsletter to specific segment of group.
Easy Integration with your Email Marketing Provider.
I was able to integrate my Optinmonster with Mailchimp with just one click. No complications.
How to Set up and Configure Optinmonster
First you need to select the plan and buy the plugin(*).
API Username and API Key
Download the zip file and upload to the WordPress blog. After the plugin is installed and activated, go to the “Settings” and enter the “License Key” to verify it. You can click on “API”, and obtain API Username and API Key.
Create New Option for Optinmonster
To create a new Optin Form, click on “Create New Option”
Design Optin Form
On the next screen, select the design you want for your new option form. Make sure to enter “Optin Campaign Title” and “Website”. Here you can also select the type of optin you want to configure. You have multiple choices like Lightbox, After Post/In Line, Floating Bar, Slide-In, Mobile, Sidebar, Canvas and Fullscreen.
Design an Configure the Optin Form
After you have selected the design, you can configure your optin form. On the left side of the screen, you have fields to fill in. So make sure to follow the prompts to fill as much information as possible.
Email Marketing Provider
You can easily integrate Optinmonster with your email marketing provider. Mine is Mailchimp, so with just one click I can select it from the dropdown box.
As you can see, configuring the settings of Optinmonster is pretty straightforward. All the fields are self explanatory.
My Experience with Optinmonster So Far
Since signing up with Optinmonster I have seen tremendous growth in my email subscribers list. Built In Analytics make it easy for me to see which of the sign up forms is performing the best and which ones I can improve on.
Based on my experience, I would highly recommend you to buy this plugin (*) and see you email list grow!
Have you used Optinmonster? Please share your experience in the comment box below